As the largest and fastest growing online advertising channel, paid search marketing continues to become increasingly competitive and complex. To make the most of digital marketing spend, advertisers and agencies require a solution that can help them understand and optimize activity across the online sales funnel; increasing sales volume while at the same time reducing costs. Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software’s mission is to provide the leading paid search management platform. Marin Professional is a browser based paid search management application designed to address the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance.
